On an early fall day in 1992, E. Bruce Harrison, a man widely regarded as the father of environmental public relations. Stand up in a room full of business leaders and deliver unique presentations.

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At stake is a contract worth half a million dollars a year - roughly £850,000 in today's money. The target customer is the Global Climate Coalition (GCC), representing the oil, coal, automotive, utilities, steel and rail industries, looking for communications partners to change the climate change narrative.

Don Rheem and Terry Yosie, two of Harrison's team, presented that day. are sharing their story for the first time.Everyone wants to get a Global Climate Coalition account," Rheem said, "and I'm right there."